Companies have been ruining the Internet since they first figured out how to accept credit cards. The plan to market to desperate nerds, or, at the very least, people who sit in front of a computer all day, wasn't anything new; the demographics are obvious. The lonelier, the longer the audience is sitting right in front of the ad space. And they're basically selling the audience the audience. "Six months free" feels like a Soylent Green dinner buffet for some reason, and I don't particularly feel like RSVPing.